Go woke...
Citat:
A growing boycott of Bud Light over its partnership with a transgender influencer has hurt sales at parent group AB InBev.
AB InBev, which owns Bud Light, Stella Artois, Budweiser and Corona, said on Thursday that sales to retailers in the US fell by 17.4pc in the last quarter of 2023, which it blamed primarily on the decline of Bud Light.
The slump is deeper than the 16.6pc fall seen in the third quarter of last year and means AB InBev has now suffered three consecutive quarters of double-digit percentage sales falls in the US.
https://finance.yahoo.com/news/bud-l...122955416.html
Citat:
A-B has worked to rehabilitate Bud Light's image since the boycott with limited success.
In recent months, the company announced new partnerships with UFC and the Olympics and released Super Bowl ads focused on patriotism and humor.
https://finance.yahoo.com/news/bud-l...220100153.html
Citat:
The worlds largest brewer may have lost as much as $1.4 billion in sales because of the backlash to its brief partnership with a transgender influencer to promote Bud Light beer.
https://finance.yahoo.com/news/bud-l...120627616.html